Wednesday, June 22, 2011

New 2012 VW Beetle Makes Music Video Debut in Britney Spears’ “I Wanna Go”

Ever since Hershey’s chocolates appeared in William A. Wellman’s 1927 Wings movie - the first and only silent film ever to win an Academy Award for Best Picture, the practice of product placement has become an every day part of our television and cinematic experience.

Volkswagen is one of the many automakers that has adopted this strategy spending millions of dollars each year to place its products not only in movies but in music videos as well. One of our eagle-eyed readers, Dallas Howell, noticed the product placement of the 2012 Volkswagen Beetle in Britney Spears’ brand-new, paparazzi-bashing "I Wanna Go" music video.

Read more »

No comments:

Post a Comment