Tuesday, June 21, 2011

MINI Takes New Coupé for a Trip Around the World in its First Promo Film

The new two-seat Coupé from MINI has just landed on the internet, but the British firm is already pushing out its new marketing campaign with the release of the first promo clip.

The campaign builds around a new slogan titled “Another Day. Another Adventure.” with the film shot in the style of a movie trailer showcasing the Coupé in exotic locations, such as Rio de Janeiro in Brazil, Iceland and Hong Kong.

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