Wednesday, June 22, 2011

McLaren to Spend $1 billion to Challenge Ferrari and Lamborghini

After Lotus, Italian supercar makers have another British contender challenging their supremacy. McLaren is the most successful team in Formula 1 after Ferrari, and yesterday opened its first dealership in the most prestigious part of London.

According to a news report from Bloomberg, the British automaker has much broader plans: its managing director, Antony Sheriff, revealed in an interview that McLaren Automotive intends to spend as much as $1 billion in developing and marketing costs to launch 13 new models and variants in the following years to challenge the likes of Ferrari and Lamborghini.

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