Tuesday, June 28, 2011

Greenpeace wants to Turn VW Away from the Dark Side, Launches Spoof Star Wars Ads

The rebel alliance from…Greenpeace launched a coordinated attack against the Volkswagen Group this morning by airing spoofs of the German firm’s now famous mini Darth Vader commercial, taking over advertising hoardings to install their own banners on billboards located in London and unleashing “eco-storm troopers” to protest on London's Old Street.

Greenpeace went ahead with the attack to draw attention to its concerns over the German company’s ecological record.

The environmental activist group claims that the car giant is “spending millions of Euros every year funding lobby groups who are trying to stop Europe increasing its commitment to greenhouse gas reductions from 20% to 30% by 2020” and calls Volkswagen to turn away from the Dark Side.

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