Tuesday, June 28, 2011

Advertising Durex condoms at soccer matches

McCann Erickson for Durex:
We decided to use the electronic boards held up at half time and the end of matches to signify how much extra time will be p|ayed.These boards were branded with the Durex Performa colours and logo. Of course, with our branding of the boards, the extra time took on a whole new meaning and relevance.

*Previously: Durex pillows.

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