Aston Martin Cuts Back Production of Rapide Due to Poor Sales

Seems like the recession isn’t hitting just common people, but is also affecting the market for $200,000-plus supercars. One such example is the Rapide, Aston Martin’s sports sedan, whose sales are falling way off initial expectations.

According to media reports, the British carmaker is cutting back production of the Rapide to 25 cars per week, which translates to 1,250 per year, or 750 less than initial estimates.

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Aston Martin to Move Production of Rapide from Austria to the UK

For the past two years, Aston Martin has been manufacturing the Rapide at Magna Steyr’s facilities in Austria, but that’s about to change soon as today, the British automaker announced that it will move production of the four-door sports saloon to the company’s Gaydon headquarters in Warwickshire, UK. The company said the necessary upgrades at its Gaydon headquarters for Rapide will begin immediately with a view to begin production of the Rapide in the second half of 2012. Read more »

Aston Martin Rapide Information

The Aston Martin Rapide is a four-door, high-performance sport saloon, which British luxury marque Aston Martin introduced in early 2010 to compete with the Maserati Quattroporte, Mercedes-Benz CLS-Class, and Porsche Panamera along with the upcoming Audi A7 and Lamborghini Estoque. It was first presented as a concept car at the North American International Auto Show in 2006. The Rapide name is a

Aston Martin Rapide Specifications

* Unit Price: $199,950 (USD) * Engine: 6.0 L V12[4] * Power: 470 bhp (350 kW; 477 PS)[4] * Transmission: Six-speed Touchtronic * 0-100 km/h (62 mph): 5.1 secondsAston Martin RapideAston Martin RapideAston Martin RapideAston Martin RapideAston Martin RapideAston Martin RapideAston Martin RapideAston Martin RapideAston Martin RapideAston Martin RapideAston Martin RapideAston Martin